tbh I will never roll my eyes at corporate queer stuff because I remember when there was a huge spate of suicides of queer children because they thought they’d never be accepted, and that it’d never get better.
like, as I said in the tags
yeah. corporations just want our money.
but here’s the thing: once upon a time, they didn’t. they didn’t sell to us. they were just as greedy but we were so beneath them they didn’t want money if it came from us. they asked us to leave the store. they refused to bake cakes for us. they refused to rent or sell us housing. a lot of queer kids were made homeless or DIED because they thought it’d always be that way, that the world would always hate us.
corporations being sluts for our money, and openly showing the homophobes that they prefer our money over theirs, is a GOOD THING and a sign of progress and I will die on that hill.
absolutely support small businesses and indies. but Jesus don’t flat out refuse to give money to a corporation for celebrating pride, because that’s what the homophobes literally want people to do and in this dystopic society you (and I’m dying inside as I say this) NEED corporations on your side because of the sheer scale of their influence. WE NEED THAT INFLUENCE.
use corporations as mercilessly as they use us. none of this purity bullshit. I’ll be the first in line to help strip them of their power, but they’re letting the homophobes know that that age is dying, and that has power.
All this was less than 15 years ago. Please keep that in mind.
Exactly!
Some of it is even more recent. The epidemic of queer children suicides hitting the news? That was last decade. It’d been going on for much longer than that but at one point our fight had progressed enough the media started reporting on it and the suicides even went up for a while, and I was on tumblr when that happened, that’s how recent it is.
So how can I sneer at corporations showing support widely when kids dying used to be normal?
I can’t even fully attribute the motivations corporations rainbowing up their logo as completely for money. There’s probably queer people who put their jobs on the line and fought for the company to DO that.
So whenever I see someone going “UGH the corporations are pandering to us again”?
that’s
that’s a good thing!!!! how is that NOT a good thing???
learn your history, talk to your queer elders – some of us have been fighting twenty years or longer and for many of us this is a sign that we are winning, and that a decades-long fight is paying off!
Reblogging to add an addendum to clarify, since related stuff has been cropping up on my dash and I feel this post isn’t complete without addressing it:
If a company is rainbowing their logo up but doing homophobic shit behind closed doors, the answer is not for them to stop rainbowing up their logo, but to stop doing the homophobic shit.
If they’re doing homophobic shit absolutely call that crap out.
